Ebook assessment: Social duty and sustainable improvement
TITLE: Social Accountability and Sustainable Growth
AUTHORS: Wole Adamolekun, Ph.D. and Rotimi Olatunji, Ph.D.
PUBLICATION DATE: 2022
NUMBER OF PAGES: 309
PUBLISHER: Malthouse Press Restricted
PLACE OF PUBLICATION: Lagos
FOREWORD BY: Yomi Badejo-Okunsanya
REVIEWER: Raphael Olugbenga Abimbola, Ph.D.
The tradition of creating company entities equivalent to nationwide and transnational organizations socially accountable to their rapid setting and varied publics has grown in significance for the reason that late twentieth century. That is in any other case generally known as company social duty (CSR). Nonetheless, the time period so referred to as limits social duty to solely massive nationwide and multinational organizations, excluding small and medium-sized people, teams and organizations that should even be socially accountable to their publics. That is maybe why the authors of Social Accountability and Sustainable Growth, Wole Adamolekun and Rotimi Olatunji, determined to strategy the self-discipline from a broader perspective of together with everybody within the enterprise of social duty in a way cooperative for the sustainable improvement of the society through which they function. That is corroborated by Yomi Badejo-Okunsanya, a public relations, promoting and advertising and marketing specialist and president of the African Public Relations Affiliation (APRA), within the e-book’s foreword, that “working companies that acknowledge that the social acceptability that permits them to function is sacrosanct and comes with a duty that protects the setting and folks whereas working profitably as the muse of a greater society.
True to its goal, social duty and sustainable improvement highlights the necessity to put the time period into perspective with theoretical foundations and sensible case research. The ten-chapter e-book addresses the topic in Nigerian, African and international contexts. This notably highlights the African tradition of Ubuntu, emphasizing the have to be our brothers’ keeper as a society thrives via cooperative efforts.
The e-book opens with a presentation on social duty within the African context on the one hand and in a Western context on the opposite, addressing the angles of human rights, labor and the setting, emphasizing that Social duty practices in Africa are casual and largely undocumented. subsequently, much less analysis consideration has been given to them to evaluate their affect and contributions to society.
It then contains social duty, stewardship, fiduciary, company social efficiency, stakeholders, company citizenship, relationships and multi-level theories as standards for articulating packages and tasks of impactful social duty.
Different elements coated by the e-book embrace examples of social duty practices in Nigeria, Africa and the world at massive. The authors, nevertheless, didn’t fail to query the motivations of organizations that perform CSR actions, notably in Nigeria and in lots of African international locations the place the seek for publicity, visibility, acceptance and attainable revenue overrides altruistic motivations to have an effect on their setting for sustainable improvement. . In distinction, the e-book presents international examples of CSR tasks as salutary and lasting legacies. The e-book pulls again the curtain on social duty within the Covid-19 period with examples of how multinational pharmaceutical and healthcare organizations like Pfizer, Johnson & Johnson, AstraZenica, Modena and others have given duty. hope to humanity via CSR.
The authors: Wole Adamolekun and Rotimi Olatiunji, introduced their experience and expertise as non-public and public directors, entrepreneurs, managers, academics and researchers in public relations and promoting to affect the content material of the e-book. This resulted in a stability between principle and observe enhanced with case research. A significant contribution of the authors to this subject is the necessity for organizations, teams and people to situate their CSR actions in relation to related theories to make sure success and keep away from failure.
A chronological association of topics, contextually or geographically, may have facilitated studying for various classes of the audience. Nonetheless, the authors have intentionally chosen a mode of presentation that captures key elements of social duty at micro and macro ranges.
Social Accountability and Sustainable Growth is aimed toward a variety of audiences. It’s a masterpiece for researchers and students in addition to college students who wish to perceive new and broader views on the topic. It’s a must-read for public relations, promoting, advertising and marketing and communications professionals, managers and house owners of small and medium-sized companies in addition to conglomerates who want to construct and preserve mutually useful relationships with events stakeholders for the sustainable improvement of our society.
Raphéal Olugbenga ABIMBOLA, Ph.D.
Ag. Head of Mass Communication Division
Adekunle Ajasin College, Akungba-Akoko, Ondo Stae, Nigeria
(e-mail protected)+234-803 3814 255
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